Marginal Utility

I'll probably email the Edwards campaign with a suggestion. I can see the staff somewhere in Iowa sitting around a folding table at their lap tops waiting a good idea to come in.

Well here its "Marginal Utility". The economic justice arguments (sounds soft even to me) can best be made employing this phrase. It has the ring of scientific validity*, and appeals to common sense. I'll even propose an illustrative comparison. Scrooge McDuck and his nephew Donald. An extra ten dollar bill for Scrooge goes into that big vault where it does no good what-so-ever, except for when Scrooge feels like taking a dip. An extra ten dollars for Donald goes to fix the flat tire on his jalopy, so he can drive to work. Hell, you could come up with hundreds of illustrations/anecdotes that would resound with folks.

*more economic validity than the specious "Laffer Curve" which President Reagan used so effectively to rationalize income tax cuts in the early eighties.